Michael BARR    Department   Kyoto Junior College of Foreign Languages  , Department of English Studies for Careers    Position   Associate Professor
Date	2022/11/05
Presentation Theme	Designing Promotional "Top-Ten" Multimedia Narrated Presentations
Conference	ATEM National Conference 2022
Promoters	ATEM: The Association for Teaching English Through Multimedia
Conference Type	International
Presentation Type	Speech (General)
Contribution Type	Individual
Country	Japan
Venue	Online
Holding period	2022/11/04～2022/11/05
Publisher and common publisher	Michael David Barr
Details	Collaborative online tools and documents have now become a permanent feature of the landscape. Taking advantage of this access to media, we took a new direction with the ‘Destination Studies’ course in the faculty of Global Tourism. Rather than producing presentations for a live audience, viewable in-house in a single sitting, students created multimedia content with a permanent ‘online home’, which will be available for future generations of the course. Key to the success of such multimedia presentations is the ability of students to: 1) benefit from aspects of promotional language found in freely available online content, particularly on the Youtube platform; 2) collaborate using shared tutorials and “How-to” guides produced by instructors of multiple classes, and in some cases the students themselves; and 3) posting and sharing content on a “Padlet” page viewable by selected members of the university community outside of the individual class. Additionally, multimedia online content allowed students to benefit from exposure to a variety of accents and speaking styles. For example, two approximately ten-minute Youtube tourism videos were showcased in class, both by semi-professional travel bloggers and writers. These were focused on a popular style of promotion: “Things to do in London.” One presenter hailed from the U.K., while the other was a content creator from central Europe. Using multimedia video and narrated content from non-native lingua franca speakers of English gave language learners confidence, and in addition it exposed them to a wider variety of natural accented English and colloquial expressions. The next stage of the project included mimicking the promotional language and tone of “clickbait” style content, so that presenters became comfortable with a new register of English usage. Copying the style of legitimate content which has been produced for the worldwide web audience allowed student presenters to avoid using a “list-reading” strategy, in favor of pitching a plan and promoting a regional area of their home country. Student reflections showed a high level of engagement and satisfaction with the process, and viewing data proved that more students had more exposure to more English language content using this systematic approach.