David Taylor    Department   Kyoto University of Foreign Studies  Department of Global Studies, Faculty of Global Engagement    Position   Professor
Date	2016/12/28
Title	How Self-Construal Affects Consumer Reactions to Unexpected Events
Conference	Kyoto University Graduate School of Management
Promoters	Kyoto University Graduate School of Management
Location	Kyoto
Conference Type	Other
Lecture Type	Lecturer
Contribution Type	Individual
Invited	Invited
Publisher and common publisher	*David Taylor
Details	Cross-cultural consumer behavior presentation focused on how consumers and marketers often find themselves in the midst of unexpected events. Around the world daily, unexpected events can be bad or good and often influence consumers’ feelings about themselves and the brand. Presented findings from a self-construal perspective.