David Taylor
   Department   Kyoto University of Foreign Studies  Department of Global Studies, Faculty of Global Engagement
   Position   Professor
Research Period 2005/09~
Research Topic Marketing-leadership interface and unexpected events across cultures
Research Type Individual Research
Responsibility Representative Researcher
Collaborative Researcher Subimal Chatterjee
Details This research theme focuses on the marketing-leadership interface and cross-cultural consumer and leader behavior in unexpected events. Findings from this research provide relevant managerial implications for brand managers and leaders who must navigate in an uncertain global marketplace.