David Taylor
Department Kyoto University of Foreign Studies Department of Global Studies, Faculty of Global Engagement Position Professor |
|
Research Period | 2005/09~ |
Research Topic | Marketing-leadership interface and unexpected events across cultures |
Research Type | Individual Research |
Responsibility | Representative Researcher |
Collaborative Researcher | Subimal Chatterjee |
Details | This research theme focuses on the marketing-leadership interface and cross-cultural consumer and leader behavior in unexpected events. Findings from this research provide relevant managerial implications for brand managers and leaders who must navigate in an uncertain global marketplace. |