Eric Charles HAWKINSON
Department Kyoto University of Foreign Studies , Position Professor |
|
Research Period | 2014/04~ |
Research Topic | eWOM Generation Systems for International Tourism Promotion with Augmented Reality |
Research Type | KAKENHI Research |
Consignor | KAKENHI(Multi-year Fund) |
Research Program Type | Young Researcher Award B |
KAKENHI Grant No. | 14k16599 |
Keyword | 拡張現実、教育技術、オーグメンテッド・リアリティ、教育デザイン |
KAKENHI Category | Environmental materials and recycle technology |
Research System | Ordinary Research |
Responsibility | Representative Researcher |
Details | Internet technologies have drastically changed the landscape of tourism promotion. This project aims to research, develop and analyze new technologies that use augmented reality technologies and its connection to eWOM(electronic word of mouth). To create a system to network social media outlets that revolve around augmented reality and analyze its connection to creating content for travel. The focus will be on how the use of augmented reality and GPS web and smartphone applications and how they affect travelers perceptions. The main test will be to try to find a collation between augmented reality usage like geocaching, GPS gaming and personalized media and how much user generated content is produced. |