フェリシティー グリーンランド   Felicity Jane Greenland   フェリシティー・グリーンランド    所属   京都外国語大学  外国語学部 英米語学科    職種   教授
言語種別	英語
発行・発表の年月	2024/03
形態種別	論文
査読	査読あり
標題	The Mermaid and the Wheat Ear: The transformation of an aquapelagic symbol into a Japanese bakery brand (in process)
執筆形態	共著
掲載誌名	OJIS Okinawan Journal of Island Studies
掲載区分	国内
出版社・発行元	Research Institute for Islands and Sustainability (RIIS) 琉球大学島嶼地域科学研究所（RIIS)
巻・号・頁	5,pp.1-16
国際共著	国際共著
著者・共著者	Philip Hayward; Felicity Greenland
概要	Over the last century, the mermaid – that represents aspects of what has been termed the ‘aquapelagic imaginary’ of island and maritime societies – has become increasingly widespread in international popular culture. It has been used to promote various products including the Starbucks’ coffeehouse brand. In Japan, where Hans Christian Andersen’s short story ‘The Little Mermaid’ is well known, the mermaid has been significantly localised through being featured in manga and anime productions. This article profiles one of the most persistent uses of the mermaid in Japanese popular culture to date: the logo used to symbolise and promote the Little Mermaid bakery chain. The article contributes to an expansion of Island Studies by documenting the manner in which the symbol of one archipelagic/aquapelagic culture is transformed into a commercial brand in a different island nation.
researchmap用URL	https://researchmap.jp/fjgreen/published_papers/46146207