ウルスラ　フレイ   Urszula Frey   ウルスラ　フレイ    所属   京都外国語大学  外国語学部 英米語学科    職種   講師
言語種別	英語
発行・発表の年月	2017/03
形態種別	論文
査読	査読あり
標題	Advertising and the Depiction of Working Women in Croissant during the 1980’s and 90’s
執筆形態	単著
掲載誌名	Socialsystems : political, legal and economic studies
掲載区分	国内
巻・号・頁	20(20),pp.233-252
概要	Magazines can be used as a kind of mirror that reflects the social reality of the time. Although the contents of magazines do not accurately reflect reality, they are still a useful medium to get a glimpse into the past. This paper analyzes the portrayal of working women through advertisements in the Japanese magazine Croissant in the 1980s and 1990s. In particular, it focuses on how working women were represented and how their social roles and gender stereotypes were reflected. This study aims to explore the evolution of the professional image of women in Japanese society at that time through magazine advertisements.
researchmap用URL	https://researchmap.jp/frey_urszula/published_papers/13291630/attachment_file.pdf