ヤマモト アキコ   Akiko YAMAMOTO   山本　彰子    所属   京都外国語大学  国際貢献学部 グローバル観光学科    職種   講師
言語種別	英語
発行・発表の年月	2024/05
形態種別	論文
査読	査読あり
標題	Small business orientation of local lodging companies under the growth of the inbound tourism market: Quantitative analysis of firm performance trends in Kyoto
執筆形態	共著
掲載誌名	APacCHRIE 2024 Conference Proceedings– Stand-up Paper Presentation
掲載区分	国外
巻・号・頁	2,pp.1456-1466
担当範囲	分析と論文全体の執筆を担当
著者・共著者	Akiko Yamamoto, Naoki Wakabayashi
概要	In discussing the organizational resilience of small medium sized enterprises (SMEs), many researchers argue that strategic orientation may be a key factor, but they mainly focus on growth strategies, innovation, strategic pivots, or new business creation. The concept of small business orientation (SBO) of SMEs proposed by Runyan and Covin may reveal new resilience effects of the strong and long-term commitment of SMEs to unique business values, customers, and stakeholders under crisis. Examining features of survival companies in 211 small companies in local lodging industry in Kyoto, the global tourism destination, we find local and small lodging companies with SBO are more likely to survive than young ones with a rapid growth orientation Kyoto during the COVID-19 pandemic.