Eric Charles HAWKINSON
   Department   Kyoto University of Foreign Studies  Department of Global Tourism, Faculty of Global Engagement
   Position   Associate Professor
Language English
Publication Date 2018/10
Type Academic Paper
Peer Review Peer reviewed
Title Augmented Tourism: Definitions and Design Principles
Contribution Type Single author
Journal Invention Journal of Research Technology in Engineering & Management
Journal TypeAnother Country
Volume, Issue, Page 2(9)
Author and coauthor Hawkinson, E.
Details After designing and implementing several iterations of augmented reality(AR) in tourism, this paper takes a deep look into design principles and implementation strategies of using AR at destination tourism settings. The study looks to define augmented tourism from past implementations as well as several cases uses designed and implemented for tourism. The discussion leads to formation of frameworks and best practices for AR as well as virtual reality(VR) to be used in tourism settings. Some main affordances include guest autonomy, customized experiences, visitor data collection and increased electronic word-of-mouth generation for promotion purposes. Some challenges found include the need for high levels of technology infrastructure, low adoption rates or 'buy-in' rates, high levels of calibration and customization, and the need for maintenance and support services. Some suggestions are given as to how to leverage the affordances and meet the challenges to implementing AR for tourism.