デイビッド テイラー   David Taylor
  デイビッド・テイラー
   所属   京都外国語大学  国際貢献学部 グローバルスタディーズ学科
   職種   准教授
言語種別 英語
発行・発表の年月 1991/05
形態種別 学位論文(修士)
査読 査読あり
標題 Reform and the Soviet Hotelier: Strategic Planing at the Big Red Hotel
執筆形態 単著
掲載区分国外
出版社・発行元 Cornell University Publications, School of Hotel Administration
担当区分 筆頭著者
著者・共著者 *David Taylor
概要 This monograph’s purpose is to assist Soviet hoteliers and future hotel investors and operators in understanding the strategic planning process. Given the tumultuous and transitional nature of reform, the questions asked are those that every Soviet hotelier is likely asking himself – or should be. That is, what is happening in my external operating environment? What is it that my hotel does particularly well or poorly? What are my hotel’s goals? How do I strategically plan for the future? This paper is important for operators and investors as it incorporates the advantages of the strategic planning process into an analytical framework while exploring the ramifications of change in a highly centralized system.