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Felicity Jane Greenland
Department Kyoto University of Foreign Studies Department of British and American Studies, Faculty of Foreign Studies Position Professor |
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| Language | English |
| Publication Date | 2024/03 |
| Type | Academic Paper |
| Peer Review | Peer reviewed |
| Title | The Mermaid and the Wheat Ear: The transformation of an aquapelagic symbol into a Japanese bakery brand
(in process) |
| Contribution Type | Multiple author(s) |
| Journal | OJIS Okinawan Journal of Island Studies |
| Journal Type | Japan |
| Publisher | Research Institute for Islands and Sustainability (RIIS) 琉球大学島嶼地域科学研究所（RIIS) |
| Volume, Issue, Page | 5,pp.1-16 |
| International coauthorship | International coauthorship |
| Author and coauthor | Philip Hayward; Felicity Greenland |
| Details | Over the last century, the mermaid – that represents aspects of what has been termed the ‘aquapelagic imaginary’ of island and maritime societies – has become increasingly widespread in international popular culture. It has been used to promote various products including the Starbucks’ coffeehouse brand. In Japan, where Hans Christian Andersen’s short story ‘The Little Mermaid’ is well known, the mermaid has been significantly localised through being featured in manga and anime productions. This article profiles one of the most persistent uses of the mermaid in Japanese popular culture to date: the logo used to symbolise and promote the Little Mermaid bakery chain. The article contributes to an expansion of Island Studies by documenting the manner in which the symbol of one archipelagic/aquapelagic culture is transformed into a commercial brand in a different island nation. |
| URL for researchmap | https://researchmap.jp/fjgreen/published_papers/46146207 |