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Felicity Jane Greenland
Department Kyoto University of Foreign Studies Department of British and American Studies, Faculty of Foreign Studies Position Professor |
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| Language | English |
| Publication Date | 2024/03 |
| Type | Academic Paper |
| Peer Review | Peer reviewed |
| Title | The Mermaid, the Wheat Ear & Idealised Otherness: The Transformation of an Aquapelagic Symbol into a Japanese Bakery Logo |
| Contribution Type | Multiple author(s) |
| Journal | OJIS Okinawan Journal of Island Studies |
| Journal Type | Japan |
| Publisher | Research Institute for Islands and Sustainability (RIIS) |
| Volume, Issue, Page | 5(March 2024),pp.1--16 |
| Total page number | 17 |
| International coauthorship | International coauthorship |
| Author and coauthor | Philip Hayward; Felicity Greenland |
| Details | This article profiles one of the most persistent uses of the mermaid in Japanese popular culture to date: the logo used to symbolise and promote the Little Mermaid bakery chain. The article contributes to an expansion of Island Studies by documenting the manner in which the symbol of one archipelagic/aquapelagic culture is transformed into a commercial brand in a different island nation. |
| DOI | https://doi.org/10.24564/0002020195 |
| PermalinkURL | https://riis.skr.u-ryukyu.ac.jp/publication/ojis |
| URL for researchmap | https://researchmap.jp/fjgreen/published_papers/46146207 |