ヤマモト アキコ   Akiko YAMAMOTO   山本　彰子    所属   京都外国語大学  国際貢献学部 グローバル観光学科    職種   講師
発表年月日	2025/05/20
発表テーマ	Small Business Orientation and Survival of Small Hotels Under the COVID-19 Pandemic: A Case Study of Lodging Industry in Kyoto City
会議名	ICDES 2025
主催者	International Conferenfce on Destinations, Events and Sports
学会区分	国際学会
発表形式	口頭（一般）
単独共同区分	共同
国名	日本
開催地名	北海道、北海道大学
開催期間	2025/05/08～2025/05/11
発表者・共同発表者	Naoki Wakabayashi, Akiko Yamamoto
概要	The COVID-19 pandemic devastated small hotels, but those with a Small Business Orientation (SBO) showed remarkable resilience. Unlike growth-focused firms, SBO hotels prioritize long-term continuity, community, and unique cultural value over rapid expansion. A study of Kyoto hotels revealed that survivors had significantly lower pre-pandemic growth rates (2014–2018) than those that failed. This suggests that a commitment to steady operations and local heritage is key to weathering major crises. Ultimately, SBO preserves authentic hospitality by valuing sustainability and tradition over short-term profit.