ヤマモト アキコ   Akiko YAMAMOTO   山本　彰子    所属   京都外国語大学  国際貢献学部 グローバル観光学科    職種   講師
発表年月日	2025/09/21
発表テーマ	Strategic Orientation for Continuity of Small Business and Survival of Small Hotels Under the Pandemic: Analysis of Organizational Resilience of SMEs through Attention Based Perspective
会議名	International Research Session at AAOS Annual Conference
主催者	組織学会
学会区分	全国学会
発表形式	口頭（一般）
単独共同区分	共同
開催地名	東京都、青山学院大学
開催期間	2025/09/20～2025/09/21
発表者・共同発表者	Naoki Wakabayashi, Akiko Yamamoto
概要	In discussing the organizational resilience of small medium sized enterprises (SMEs), many researchers argue that strategic orientation may be a key factor, but they mainly focus on growth strategies, innovation, strategic pivots, or new business creation. However, special strategic orientation for continuing unique and small business, suggested as Small Busienss Orientation (SBO) by Runyan and Covin, may reveal new resilience effects of SMEs. Based on the Attention Based perspective, their particular attention to seek for small business continuity rather than fast growth makes owners and managers take special managerial goals and shape strategy. Examining features of survival companies in 211 small companies in local lodging industry in Kyoto before and after the Covid 19 pandemic, we find local and small lodging companies with SBO are more likely to survive than young ones with a rapid growth orientation.