カシフ　アハマド   Kashif Ahmed   カシフ・アハマド    所属   京都外国語大学  外国語学部 英米語学科    職種   講師
発表年月日	2024/04/05
発表テーマ	Putting Community Before Customers: Legitimacy Dynamics Across Borders During a Crisis
会議名	AIB-UKI (Academy of International Business UK and Ireland) Chapter Conference
学会区分	国際学会
発表形式	ポスター
単独共同区分	共同
国名	イギリス
開催地名	Aston University, United Kingdom
発表者・共同発表者	Ahmed, K.
概要	This study investigates how investors value firms’ non-market strategies, specifically CSR, during crises. Focusing on CSR toward communities and customers, and drawing on legitimacy theory, we argue that community-oriented CSR provides greater financial protection in crises, especially where stakeholders expect firms to support society. Across two studies, our findings support this view. Using archival data on 345 transportation firms during COVID-19, we show that community-oriented CSR buffered negative financial impacts more effectively than customer-oriented CSR, particularly in countries with weak healthcare systems and large rural populations. A second online experiment with 390 U.S. investors in a hurricane scenario confirms both the advantage of community-focused CSR and legitimacy as the underlying mechanism. The study advances CSR research by identifying healthcare infrastructure and demographics as institutional conditions shaping investor responses to crisis-time CSR.
researchmap用URL	https://www.aib.world/event/aib-uk-ireland-2024-chapter-conference/