カシフ　アハマド   Kashif Ahmed   カシフ・アハマド    所属   京都外国語大学  外国語学部 英米語学科    職種   講師
発表年月日	2024/07/05
発表テーマ	Forerunner, Laggard, Walker, and Talker: Impact of (In)congruent Internal–External CSR Strategies on Market Performance
会議名	Academy of International Business Annual Meeting 2024
学会区分	国際学会
発表形式	ポスター
単独共同区分	共同
国名	大韓民国
開催地名	Seoul, South Korea
発表者・共同発表者	Ahmed, K. & Waqar, W.T.
概要	This study examines how investors differentiate between firms’ internal and external CSR efforts. We propose four CSR strategies: forerunners (strong in both CSR dimensions), laggards (weak in both), walkers (strong internal, weak external), and talkers (strong external, weak internal). Two questions guide the study: whether investors equally reward marginal CSR improvements by forerunners and laggards, and whether walkers outperform talkers. Using polynomial regression and 3D response-surface analysis on 38,056 firm-year observations (2010–2019), we find that investors reward forerunners’ additional CSR efforts more strongly than those of laggards, reflecting skepticism toward laggards. We also find that firms with moderate CSR gain more from strengthening internal rather than external CSR, meaning walkers outperform talkers. The study shows that excelling in both CSR dimensions matters, with internal CSR having greater weight, contributing to stakeholder theory and CSR research.
researchmap用URL	https://www.aib.world/events/2024/