ヤマモト アキコ   Akiko YAMAMOTO   山本　彰子    所属   京都外国語大学  国際貢献学部 グローバル観光学科    職種   講師
発表年月日	2023/12/09
発表テーマ	Small Business Orientation and Organizational Performance in Kyoto's Local Lodging Industry: A Quantitative Analysis of SMEs Amidst Growing Inbound Tourism in the Late 2010s
会議名	7th World Research Summit on Tourism and Hospitality
主催者	Rosen College of Hospitality Management
学会区分	国際学会
発表形式	口頭（一般）
単独共同区分	共同
国名	アメリカ合衆国
開催地名	Orlando Florida, Rosen College of Hospitality Management
開催期間	2023/12/08～2023/12/11
発表者・共同発表者	Akiko Yamamoto, Naoki Wakabayashi
概要	Many small- and medium-sized hotels in the local lodging industry prioritize maintaining their unique business models in a small or medium size rather than pursuing revenue or size growth. Conceptualizing this tendency of small- and medium-sized enterprises (SMEs) as small business orientation (SBO), Runyan et al. (2008) argue that many SMEs emphasize long-term commitment to their business, stable relationships with special customers, mutual benefit with local communities, and employee welfare. Based on the SBO framework, this paper attempts to examine how local lodging companies in Kyoto tend to avoid growth while preserving their unique business model in the long term through regression analysis. The findings indicate that several local lodging companies have been operating for over 50 years, demonstrating their commitment to long-term sustainability. Additionally, a significant number of these companies have remained focused on the lodging business.