ヤマモト アキコ   Akiko YAMAMOTO   山本　彰子    所属   京都外国語大学  国際貢献学部 グローバル観光学科    職種   講師
発表年月日	2024/05/26
発表テーマ	Small Business Orientation of Local Lodging Companies under the Growth of the Inbound Tourism Market: Quantitative Analysis of Firm Performance Trends in Kyoto
会議名	2024 APacCHRIE Conference
主催者	APacCHRIE: Asia-Pacific Council on Hotel, Restaurant, and Institutional Education
学会区分	国際学会
発表形式	口頭（一般）
単独共同区分	共同
国名	大韓民国
開催地名	Seoul, Yonsei University
開催期間	2024/05/24～2024/05/26
発表者・共同発表者	Akiko Yamamoto, Naoki Wakabayashi
概要	Even under the rapid growth of tourism, small and local lodging companies focusing on original services, special customers, and unique cultural tastes may seek for the sustainability of their companies. From the viewpoint of small business orientation perspective, proposed by Runyan and others, these SMEs tend to commit not to the growth of their business but to their unique business customers, culture or region. Using quantitative trend analysis of relationships between resources and sales performance of local lodging companies in the late 2010s, we find that many old lodging companies in Kyoto, a global destination with a growth of inbound tourism in Japan, show a small business orientation, not enhancing their revenue but keeping their unique business.