Felicity Jane Greenland    Department   Kyoto University of Foreign Studies  Department of British and American Studies, Faculty of Foreign Studies    Position   Professor
Date	2020/06/12
Presentation Theme	Conducting Research Online
Conference	Doshisha University Inst. Of Humanities and Soc. Sci. Research Group 20/15
Conference Type	Workshop/Symposium
Presentation Type	Speech (General)
Contribution Type	Individual
Invited	Invited
Venue	同志社大学 (オンライン)
Details	Paralleling Kozinets’(1998) “Netnography”, this paper looks at transference of online research methods from the field of market research to the fields of sociology and anthropology. Compares the 3 main parts of the web, various research strategies, available tools and search facilities, and describes potential pitfalls. Concludes that the web may be approached from 3 perspectives: as a tool, as a resource and as a research field in itself, and specifies the advantages and disadvantages of each.