David Taylor
   Department   Kyoto University of Foreign Studies  Department of Global Studies, Faculty of Global Engagement
   Position   Professor
Date 2005/11/03
Presentation Theme Service Relationships and Certification: Theory and Empirical Evidence - Consumer Behavior/Services Marketing
Conference Society for Marketing Advances Conference
Promoters Society for Marketing Advances
Conference Type International
Presentation Type Speech (General)
Contribution Type Collaborative
Country United States
Venue San Antonio, Texas
Publisher and common publisher *Debi Mishra, Jun Min, David Taylor
Details The paper uses several theoretical perspectives and develops a conceptual framework regarding the role of certification signals in service relationships. This paper was recognized for 2 awards "Best Paper in the Services Marketing Track" and "Best Paper in the Consumer Behavior Track"