David Taylor
Department Kyoto University of Foreign Studies Department of Global Studies, Faculty of Global Engagement Position Professor |
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Date | 2005/11/03 |
Presentation Theme | Service Relationships and Certification: Theory and Empirical Evidence - Consumer Behavior/Services Marketing |
Conference | Society for Marketing Advances Conference |
Promoters | Society for Marketing Advances |
Conference Type | International |
Presentation Type | Speech (General) |
Contribution Type | Collaborative |
Country | United States |
Venue | San Antonio, Texas |
Publisher and common publisher | *Debi Mishra, Jun Min, David Taylor |
Details | The paper uses several theoretical perspectives and develops a conceptual framework regarding the role of certification signals in service relationships. This paper was recognized for 2 awards "Best Paper in the Services Marketing Track" and "Best Paper in the Consumer Behavior Track" |