David Taylor    Department   Kyoto University of Foreign Studies  Department of Global Studies, Faculty of Global Engagement    Position   Professor
Date	2005/11/03
Presentation Theme	Service Relationships and Certification: Theory and Empirical Evidence - Consumer Behavior/Services Marketing
Conference	Society for Marketing Advances Conference
Promoters	Society for Marketing Advances
Conference Type	International
Presentation Type	Speech (General)
Contribution Type	Collaborative
Country	United States
Venue	San Antonio, Texas
Publisher and common publisher	*Debi Mishra, Jun Min, David Taylor
Details	The paper uses several theoretical perspectives and develops a conceptual framework regarding the role of certification signals in service relationships. This paper was recognized for 2 awards "Best Paper in the Services Marketing Track" and "Best Paper in the Consumer Behavior Track"