Daniel Arrieta    Department   Kyoto University of Foreign Studies  Department of Hispanic Studies, Faculty of Foreign Studies    Position   Associate Professor
Date	2012/05/23
Presentation Theme	Chijin no Ai: a demystification à la japonaise of the myth of Pygmalion
Conference	International Congress Modern mythologies: icons, rewriting, archetypes.
Promoters	Complutense University of Madrid
Conference Type	International
Presentation Type	Speech (General)
Contribution Type	Individual
Venue	Madrid, Spain
Details	Since Metamorphosis, the Ovidian myth of Pygmalion has had over the centuries and in various cultures numerous adaptations in literature, theater and cinema. In the case of Japan, Tanizaki Junichirô writes in 1924 Chijin no Ai (Naomi in his translation to English), a novel that deals freely with the myth, placing it in the socio-cultural context of Tokyo of the time. Alluding to theoretical foundations in relation to the concept of myth according to Roland Barthes and with the support of the adaptation to the cinema by Masumura Yasuzo in 1967, I will try to clear the strategies of Tanizaki in the demythification of the myth in question through a narrative that invalidates it and gives rise to its remitification.