David Taylor    Department   Kyoto University of Foreign Studies  Department of Global Studies, Faculty of Global Engagement    Position   Professor
Date	2008/02/22
Presentation Theme	How Consumers React to the Spread of Unexpected Good and Bad Events
Conference	Society for Consumer Psychology Conference
Promoters	Society for Consumer Psychology
Conference Type	International
Presentation Type	Abstract Only
Contribution Type	Collaborative
Venue	New Orleans, Louisiana, USA
Publisher and common publisher	*Subimal Chatterjee, Kalpesh Desai, David Taylor
Details	In this research, we investigate whether your reactions to good and bad events (e.g., how you feel about yourself, how you feel towards the brand that is the source of the event) depend upon whether you are personally affected or unaffected by the events, and furthermore, if these differential reactions are moderated by your cultural orientation