Eric Charles HAWKINSON
   Department   Kyoto University of Foreign Studies  ,
   Position   Professor
Date 2021/11
Presentation Theme When Media Watches You – The Rise of Immersive Technology
Conference Kyoto Conference on Arts, Media, and Culture
Promoters iafor
Conference Type International
Presentation Type Speech (Keynote)
Contribution Type Individual
Invited Invited
Country Japan
Details Pervasive, ubiquitous, and ever watching the watchers is how the stage is seemingly being set for the next evolution in media technology. Immersive media and the metaverse is poised to integrate and merge into our realities like nothing before. Augmented, virtual, mixed, diminished, extended are new names for realities that are being layered and mingled into our daily lives. Let’s explore the possibilities both virtuous and vicious of these new realities as they move more mainstream in our media consumption and creation.

There are still so many questions and issues left to be worked out from mobile technology and media in our pockets, such as the collection of data and business models of media distribution. These issues and others have the possibility of being exacerbated. The media we carry in our pockets now gets attached to every aspect of these new realities.

So much potential abounds as well in the use of immersive technology in education, medicine, mental health, communication, and other fields. The high level of curation, interactivity, and customization makes the possibility for media to be more timely and relevant than ever before.
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