Hisashi MASUDA    Department   Kyoto University of Foreign Studies  Department of Global Tourism, Faculty of Global Engagement    Position   Associate Professor
Date	2013
Presentation Theme	Adopting an Appropriate Method of Consumer Information Gathering towards Improving Value Co-creation Process: An Analysis of the Influence of Management Mindset
Conference	The 1st international conference on Serviceology (ICServ2013)
Conference Type	International
Presentation Type	Speech (General)
Contribution Type	Collaborative
Venue	AIST Tokyo Waterfront
Publisher and common publisher	Hisashi Masuda, Yoshinori Hara
Details	サービス学会の第1回目の国際大会ICServ2013で、「価値共創プロセスの改善に向けた消費者情報収集の適切な方法の採用: 経営者のマインドセットの影響」に関する研究発表を行った。