Akiko YAMAMOTO    Department   Kyoto University of Foreign Studies  Department of Global Tourism, Faculty of Global Engagement    Position   Assistant Professor-lecturer
Date	2023/12/09
Presentation Theme	Small Business Orientation and Organizational Performance in Kyoto's Local Lodging Industry: A Quantitative Analysis of SMEs Amidst Growing Inbound Tourism in the Late 2010s
Conference	7th World Research Summit on Tourism and Hospitality
Promoters	Rosen College of Hospitality Management
Conference Type	International
Presentation Type	Speech (General)
Contribution Type	Collaborative
Country	United States
Venue	Orlando Florida, Rosen College of Hospitality Management
Holding period	2023/12/08～2023/12/11
Publisher and common publisher	Akiko Yamamoto, Naoki Wakabayashi
Details	Many small- and medium-sized hotels in the local lodging industry prioritize maintaining their unique business models in a small or medium size rather than pursuing revenue or size growth. Conceptualizing this tendency of small- and medium-sized enterprises (SMEs) as small business orientation (SBO), Runyan et al. (2008) argue that many SMEs emphasize long-term commitment to their business, stable relationships with special customers, mutual benefit with local communities, and employee welfare. Based on the SBO framework, this paper attempts to examine how local lodging companies in Kyoto tend to avoid growth while preserving their unique business model in the long term through regression analysis. The findings indicate that several local lodging companies have been operating for over 50 years, demonstrating their commitment to long-term sustainability. Additionally, a significant number of these companies have remained focused on the lodging business.