Akiko YAMAMOTO    Department   Kyoto University of Foreign Studies  Department of Global Tourism, Faculty of Global Engagement    Position   Assistant Professor-lecturer
Date	2024/05/26
Presentation Theme	Small Business Orientation of Local Lodging Companies under the Growth of the Inbound Tourism Market: Quantitative Analysis of Firm Performance Trends in Kyoto
Conference	2024 APacCHRIE Conference
Promoters	APacCHRIE: Asia-Pacific Council on Hotel, Restaurant, and Institutional Education
Conference Type	International
Presentation Type	Speech (General)
Contribution Type	Collaborative
Country	Korea, Republic of
Venue	Seoul, Yonsei University
Holding period	2024/05/24～2024/05/26
Publisher and common publisher	Akiko Yamamoto, Naoki Wakabayashi
Details	Even under the rapid growth of tourism, small and local lodging companies focusing on original services, special customers, and unique cultural tastes may seek for the sustainability of their companies. From the viewpoint of small business orientation perspective, proposed by Runyan and others, these SMEs tend to commit not to the growth of their business but to their unique business customers, culture or region. Using quantitative trend analysis of relationships between resources and sales performance of local lodging companies in the late 2010s, we find that many old lodging companies in Kyoto, a global destination with a growth of inbound tourism in Japan, show a small business orientation, not enhancing their revenue but keeping their unique business.