David Taylor    Department   Kyoto University of Foreign Studies  Department of Global Studies, Faculty of Global Engagement    Position   Professor
Date	2005/10/03
Title	From Advertising to Integrated Marketing Communications
Conference	Kansai Gaidai University Center for International Education, Asian Studies Program
Promoters	Kansai Gaidai University
Location	Hirakata, Osaka
Conference Type	Other
Lecture Type	Lecturer
Contribution Type	Individual
Invited	Invited
Publisher and common publisher	*David Taylor
Details	The marketing communications environment is changing globally. This presentation focused on the Integrated Marketing Communications (IMC) concept and the importance of building brands and relationships with key stakeholders inside and outside Japan.