David Taylor
   Department   Kyoto University of Foreign Studies  Department of Global Studies, Faculty of Global Engagement
   Position   Professor
Date 2016/12/28
Title How Self-Construal Affects Consumer Reactions to Unexpected Events
Conference Kyoto University Graduate School of Management
Promoters Kyoto University Graduate School of Management
Location Kyoto
Conference Type Other
Lecture Type Lecturer
Contribution Type Individual
Invited Invited
Publisher and common publisher *David Taylor
Details Cross-cultural consumer behavior presentation focused on how consumers and marketers often find themselves in the midst of unexpected events. Around the world daily, unexpected events can be bad or good and often influence consumers’ feelings about themselves and the brand. Presented findings from a self-construal perspective.