David Taylor
Department Kyoto University of Foreign Studies Department of Global Studies, Faculty of Global Engagement Position Professor |
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Date | 2016/12/28 |
Title | How Self-Construal Affects Consumer Reactions to Unexpected Events |
Conference | Kyoto University Graduate School of Management |
Promoters | Kyoto University Graduate School of Management |
Location | Kyoto |
Conference Type | Other |
Lecture Type | Lecturer |
Contribution Type | Individual |
Invited | Invited |
Publisher and common publisher | *David Taylor |
Details | Cross-cultural consumer behavior presentation focused on how consumers and marketers often find themselves in the midst of unexpected events. Around the world daily, unexpected events can be bad or good and often influence consumers’ feelings about themselves and the brand. Presented findings from a self-construal perspective. |