David Taylor
Department Kyoto University of Foreign Studies Department of Global Studies, Faculty of Global Engagement Position Professor |
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Date | 2005/10/03 |
Title | From Advertising to Integrated Marketing Communications |
Conference | Kansai Gaidai University Center for International Education, Asian Studies Program |
Promoters | Kansai Gaidai University |
Location | Hirakata, Osaka |
Conference Type | Other |
Lecture Type | Lecturer |
Contribution Type | Individual |
Invited | Invited |
Publisher and common publisher | *David Taylor |
Details | The marketing communications environment is changing globally. This presentation focused on the Integrated Marketing Communications (IMC) concept and the importance of building brands and relationships with key stakeholders inside and outside Japan. |