David Taylor
   Department   Kyoto University of Foreign Studies  Department of Global Studies, Faculty of Global Engagement
   Position   Professor
Date 2005/10/03
Title From Advertising to Integrated Marketing Communications
Conference Kansai Gaidai University Center for International Education, Asian Studies Program
Promoters Kansai Gaidai University
Location Hirakata, Osaka
Conference Type Other
Lecture Type Lecturer
Contribution Type Individual
Invited Invited
Publisher and common publisher *David Taylor
Details The marketing communications environment is changing globally. This presentation focused on the Integrated Marketing Communications (IMC) concept and the importance of building brands and relationships with key stakeholders inside and outside Japan.