David Taylor
   Department   Kyoto University of Foreign Studies  Department of Global Studies, Faculty of Global Engagement
   Position   Professor
Date 2008/07/04
Title The Marketing-Leadership Interface Across Cultures
Conference Nagoya University of Commerce and Business Graduate School (Erasmus University Executive MBA Japan Study Tour)
Promoters Nagoya University of Commerce
Location Nagoya, Aichi
Conference Type Other
Lecture Type Lecturer
Contribution Type Individual
Invited Invited
Publisher and common publisher *David Taylor
Details The marketing-leadership interface recognizes that brands matter to customers, leaders, investors and high potential employees within organizations. Through the lens of the marketing-leadership interface, my research findings on how consumers react across cultures to unexpected events was shared at 3 three levels (C-Suite, Firm and Individual)