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    (Last updated : 2024-11-21 03:09:07)
  Hisashi MASUDA
   Department   Kyoto University of Foreign Studies  Department of Global Tourism, Faculty of Global Engagement
   Position   Associate Professor
■ Academic conference presentation
1. 2023/07/24 Customer action self-selected questionnaire system for service process evaluation (AHFE2023 International Conference)
2. 2023/07/24 Influence of pre-video explanation through an acquaintance on perception and purchase intention in Japanese sake tasting (AHFE2023 International Conference)
3. 2023/07/23 An experiment on the effects of an Influencer in tourism promotion videos on the followers' tourism attitudes (AHFE2023 International Conference)
4. 2023/07/07 Putting AI in the Group: Designing Human-AI Teams that Work (SURREY 2023 CONFERENCE)
5. 2023/03/17 Modern Meets Ancient – The Cultural Heritage Tourism’s Digital Transformation: A Case Study of Japanese Temples (The 4th Conference on Managing Tourism Across Continents)
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■ Books and academic papers
1. Article Use of a robot and the personalization of information provision in tourism marketing promotions Human Side of Service Engineering. AHFE (2024) International Conference. AHFE Open Access 2024 143,pp.150-159 (Collaboration) 2024/07 Link
2. Article Co-Creation of "Value-in-Context" in High-Quality Service: A Case Study Human Side of Service Engineering. AHFE (2024) International Conference. AHFE Open Access 2024 143,pp.75-82 (Collaboration) 2024/07 Link
3. Article Exploring the perceptions and attitudes of residents at modern art festivals: The effect of social behavior on support for tourism Journal of Destination Marketing & Management 30 (Collaboration) 2023/09 Link
4. Article Case Study Analysis on Value Co-creation Through Positive Participation of Customers in Technology Application Services PICMET 2022 - Portland International Conference on Management of Engineering and Technology: Technology Management and Leadership in Digital Transformation - Looking Ahead to Post-COVID Era, Proceedings  (Collaboration) 2022/12 Link
5. Article Influencer attributes and characterizations on Tourists' intention to revisit destination in social media influencer marketing. In: Christine Leitner, Walter Ganz, Clara Bassano, Clara Bassano and Debra Satterfield (eds) The Human Side of Service Engineering. AHFE (2022) International Conference. AHFE Open Access 62 (Collaboration) 2022/07 Link
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■ Academic background
1. 2010/04~2013/03 〔Doctorial Course〕, Graduate School of Economics, Kyoto University, Completed,
2. 2008/04~2010/03 Kyoto University, Completed,
3. 2004/04~2008/03 Faculty of Science, Chiba University, Graduated,
■ Business career
1. 2023/04~ Kyoto University of Foreign Studies Faculty of Global Engagement Department of Global Tourism Associate Professor
2. 2022/04~2023/03 Kyoto University of Foreign Studies Faculty of Global Engagement Department of Global Tourism Assistant Professor-lecturer
■ Belonging society
1. 2019/09~ International Federation for IT&Travel&Tourism(IFITT)
2. 2019/09~2020/03 ∟ 国際観光情報学会IFITTワークショップ主催者
3. 2017/06~ American Marketing Association(AMA)
■ Subject
1. Introductory Seminar A
2. Service Marketing(CC114)
3. Community Engagement Workshop Ⅱ
4. Community Engagement T4
5. Global Tourism Business Seminar Ⅰ
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■ Lecturer and lecture
1. 2021/07/20 Japanese Creative Service as a Next Generation Enterprise Modelling (Austria)
2. 2019/07/18 Japanese Creative Service as a Next Generation Enterprise Modelling (Austria)
3. 2018/07/18 Japanese Creative Service as a Next Generation Enterprise Modelling (Austria)
4. 2017/07/17 Japanese Creative Service as a Next Generation Enterprise Modelling (Austria)
5. 2016/07/25 Japanese Creative Service as a Next Generation Enterprise Modelling (Austria)
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■ External Researcher ID
orcID 0000-0002-1857-2096